56. The Power of Passion and Empathy in Nonprofit Leadership



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About this episode

I had a bit of a revelation recently. I was talking to Justin Yaassoub, a man who knows a thing or two about leadership. It was one of those conversations that make you sit up and take notice. Justin went from a military background to the world of consulting and coaching, but not before experiencing a pivotal moment during a 300-kilometer canoe trip. Waking up cold, wet, and probably a tad miserable after a downpour, he saw one of his peers greet the day with unbridled positivity. That was a game-changer, a moment that embodied the power of controlling emotions and turning seemingly worst-case scenarios into positive experiences. A lesson about empathy, courage, and self-sacrifice that's stuck with him ever since.

Now, Justin is using that perspective to shape his leadership philosophy. He's all about authenticity, consistent behavior toward staff, and most importantly, setting conditions for their success, and ultimately, the success of the organization. And he's got a lot to share.

On The Intentional Fundraiser podcast, Justin shared some invaluable insights that can really shift the way you look at leadership. He talked about the profound impact of passion, empathy, courage, and self-sacrifice on leadership and reaching the zenith of perfection. He discussed the significance of self-awareness and inculcating healthy self-competition for enhancing personal growth and development. He also stressed how leading change with passion and a deep-seated sense of empathy can stir up powerful transformation and forge connections.

But that's not all.

He talked about the pivotal role of empathy and connection in leading effectively, underscoring that every endeavor boils down to human connection and how empathy fuels action and bravery. Especially in the not-for-profit sector, authenticity, and empathy are crucial. 

Justin's rich insights and unique approach to leadership might just be the catalyst you need to embrace your passion, embody empathy, and muster the courage to be an integral part of your leadership journey.


Our guest

Justin Yaassoub, Executive Director, All Around Consulting


"The better I am, the better I will be for the world around me."

– Justin Yaassoub, Executive Director, All Around Consulting


Resources mentioned in this episode     

The Intelligent Conversationalist: 31 Cheat Sheets That Will Show You How to Talk to Anyone About Anything, Anytime by Imogen Lloyd Webber

Western Canada Fundraising Conference

Tony Myers


Connect with our guest online

Linkedin / Website / Email


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59. Elevate Your Nonprofit: Building a Next Level Organization

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