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1-1-1: Build, Launch and Scale a Brilliant Monthly Giving Program

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1 Lesson from Me

Developing and scaling your monthly giving program is one of the best ways to increase overall donor retention, ensure steady cash flow, and deepen relationships with your donors. It also increases the likelihood of being included in your donor's legacy plans.

So, what’s the big deal about monthly giving?

  • The average monthly donor gives for 5 to 7 years 
  • Monthly donors are more likely than other donors to leave a legacy gift 
  • The average legacy gift in the U.S. is $78,630 according to a "Survey of Wills From Everyday People," published by the Chronicle of Philanthropy
  • The U.S. average monthly gift is $51 for credit cards ($612 yearly) and $60 for EFT ($720 yearly)

To build, launch and scale a successful monthly giving program, you should first: 

  • Develop a written plan and a timeline
  • Brand your monthly giving program
  • Determine suggested monthly gift amounts
  • Identify appeal channels (e.g., direct mail, email, etc.)
  • Create a custom, branded landing page on your website
  • Establish measurable monthly giving program goals

When teaching this CFRE-approved class, Build, Launch and Scale a Brilliant Monthly Giving Program to the Growth members of my Fundraising Transformers Community, I: a) teach you the cumulative power of monthly giving contributions and the resource investment required to establish, launch, scale and sustain it; b) show you where to begin building or scaling your monthly giving program; c) give you access to tools and templates for creating your monthly giving messaging; d) help you identify the most effective communication channels for monthly giving; e) share the the #1 barrier to sustaining monthly giving and how to avoid it; and f) give you templates for monthly giver acknowledgment. Growth members get immediate access to this class plus over 60 fundraising classes and replays from my LIVE group coaching sessions (new content added monthly). And you can chat with other fundraising pros like you in my private and safe online community about what you're struggling with, and share lessons learned.

 

1 Quote from Someone Else

“Ask more often and you'll get more monthly donors."

Source: Harvey McKinnon, President, Harvey McKinnon Associates, Author, and Speaker

 

1 Question for You 

Whether you're just starting your monthly giving program, or looking to scale an existing one, you're on the right track. 

What’s the biggest barrier to creating or scaling your monthly giving program?

 

Bye for now,
Tammy Zonker
Fundraising Strategist & Keynote Speaker
Recognized as one of America’s Top 20 Fundraising Experts
Creator of the Fundraising Transformers Community

 

p.s. If you want me to walk you through a step-by-step process to build, launch and scale your monthly giving program, join my community of fundraisers as a Growth member and get immediate access to this training including tools and templates, plus over 60 training classes and replays of my LIVE coaching sessions. 

 

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