55. Unleashing the Power of Innovation in Fundraising Strategies



Listen now

 Subscribe:  Apple Podcasts  /  Google Podcasts  /  Spotify  /  Amazon  /  RSS




About this episode

I remember, years ago, I was just starting out in the industry, working long hours and constantly seeking new ways to inspire potential donors. The world was a different place back then, technology was more of a luxury and the tools we leaned on were pretty traditional. 

Recently, I stumbled upon a quote by George Bernard Shaw: "Progress is impossible without change, and those who cannot change their minds cannot change anything." 

It made me think about the drastic evolution that fundraising has undergone over the past years, and more importantly, how we as fundraising professionals need to constantly adapt and innovate to stay relevant. 

Enter Charlotte Keen, a trailblazer in the evolving landscape of fundraising. Our conversation was a breath of fresh air, as she shared some revolutionary ideas and practices that are reshaping the world of fundraising. And let me tell you, if you're involved in fundraising in any capacity, this is one conversation you don't want to miss. 

Does it sound familiar, being so absorbed in your work that you sometimes forget to step back and examine the bigger picture? The advancements, the technology, the new ideas? I get it. But, the insight Charlotte has to offer is a game changer. 

This week on our podcast, we delve into the future of fundraising, discussing the latest tools, technologies and strategies that can take your fundraising efforts to a whole new level. 

So, are you ready to step into the future of fundraising? Listen in to this riveting conversation. 


Our guest

Charlotte Keen, Global Senior Specialist, Fundraising & Digital Engagement, WWF International


"The fundraising profession has evolved, and we need to embrace the emergence of new ideas and technology."

– Charlotte Keen, Global Senior Specialist, Fundraising & Digital Engagement, WWF International


Resources mentioned in this episode    

Comic Relief

Contagious: Why Things Catch On by Jonah Berger

Meta Ads Library

Chartered Institute of Fundraising


Connect with our guest online

Linkedin / Website / Email


Thank you to our sponsor 


Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions.

Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.


Rate, review, and follow on Apple Podcasts

“I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This will enable me to reach more fundraisers — just like you — and help them become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful or inspiring in some way. 


Subscribe to this podcast

Also, if you haven’t done so already, subscribe to this podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Subscribe now!


Connect with Tammy Zonker on social

You can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.


We can help you take your fundraising results to the next level

To get started, learn more about joining our exclusive Fundraising Transformers Community.



62. Fearless Fundraising & Leadership Lessons

61. Fundraising for Introverts

60. Mastering the Art of Telefundraising

59. Elevate Your Nonprofit: Building a Next Level Organization

Sign up for The Transformist

Sign up and receive my monthly newsletter, The Transformist, where I share fundraising insights, strategies, and inspiration you can use to skyrocket 📈 your fundraising results!

A monthly newsletter from Tammy Zonker for fundraisers and nonprofit leaders.