48. Mastering Mindset for Fundraising Success



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About this episode

Rhea Wong, a successful fundraiser and passionate advocate for changing mindsets, found herself in a challenging situation when she first became an executive director. With no prior knowledge, she began her journey by learning everything she could about fundraising, only to discover that psychological aspects were missing from the teachings. Reflecting on her upbringing and the scarcity mindset she had inherited from her family, Rhea realized that her own fear of asking for support was holding her back. Committed to overcoming her own barriers and helping others do the same, Rhea now emphasizes the importance of examining one's relationship with money and the role mindset plays in successful fundraising.

Discover the psychological aspect of fundraising with Rhea Wong as she shares her personal journey of overcoming a scarcity mindset, and offers practical tips to manage your brain and upgrade your money operating system to achieve fundraising success.

In this episode, we delve into:

  • Understanding how nurturing the right mindset and implementing smart systems set the foundation for fundraising success.
  • Developing adaptable fundraising tactics that encourage task delegation, maximizing productivity.
  • Concentrating on mending donor retention leaks to foster a solid sense of trust in your cause.
  • Connecting on an emotional level with potential donors, tapping into their core motivations to give.
  • Maintaining a positive, fun attitude toward fundraising, making it an engaging and worthwhile endeavor.

My special guest is Rhea Wong
Rhea Wong is a renowned fundraising expert, author, and podcast host with a passion for helping nonprofits establish individual giving programs. With years of experience in institutional, corporate, and event fundraising, Rhea has raised millions of dollars for various causes. She has become a leader in the New York nonprofit community, earning recognition through the Smart CEO Brava Award in 2015 and the New York Nonprofit Media's 40 Under 40 in 2017. Rhea is also the host of the popular podcast the Nonprofit Lowdown and author of Get That Money, Honey! When she's not busy raising funds, Rhea enjoys trying her hand at stand-up comedy in downtown Brooklyn.

From a fear of asking for support to empowering others, Rhea Wong's journey in fundraising has an unexpected twist that will leave you inspired and motivated. But what was the key to her success? Find out as we delve into the mindset-changing story of this passionate advocate for nonprofit organizations.


Our guest

Rhea Wong, Founder, Rhea Wong Consulting


"If you're holding people's feet to the fire all the time and you don't give them the opportunity to try stuff and to fail and to iterate, then you're asking for them to quit. Because nobody wants to operate in that kind of world."

– Rhea Wong, Founder, Rhea Wong Consulting


Resources mentioned in this episode  

Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit by Rhea Wong

Nonprofit Lowdown Podcast

Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman

1,000 True Fans by Kevin Kelly

You're Invited: The Art and Science of Connection, Trust, and Belonging by Jon Levy

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer

Inside the Mind of a Curious Chameleon


Connect with our guest online

Linkedin / Website / Email


Thank you to our sponsor

Thank you to our friends at Bloomerang for being a sponsor of The Intentional Fundraiser podcast.

Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions.

Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.



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