46. The Power of Data Metrics and Accountability



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About this episode

Did someone tell you that simply tracking demographics and services provided is enough for your nonprofit's success? Think again!

Developing a data-driven culture in a nonprofit is essential for effective impact measurement. In this episode of The Intentional Fundraiser Podcast, Sheri Chaney Jones highlights the role of leadership and the positive influence of professionals with corporate backgrounds in fostering this culture. By prioritizing impact measurement, organizations can better serve their beneficiaries and impress donors.

In this episode, you will be able to:

  • Comprehend the crucial role of impact measurement for nonprofits.
  • Differentiate between outputs and outcomes in organizational success.
  • Delve into how technology shapes a data-centric organizational culture.
  • Uncover the relationship between trust-based philanthropy and responsibility.
  • Identify opportunities for effective partnership and fundraising strategies.


Our special guest is Sheri Chaney Jones

With a wealth of experience in creating positive change through data and measurement, Sheri Chaney Jones is a leading voice in the nonprofit, foundation, and government sectors. As an author, professor, and international expert, Sheri has spent two decades refining her approach to data and impact measurement. She founded Measurement Resources Company in 2010, a national firm dedicated to increasing the capacity of nonprofit and government organizations. Sheri is also deeply committed to women's equity and the advancement of girls, having served as the past president of the Columbus Chapter of the National Association of Women Business Owners and as a commissioner for the Columbus Women's Commission for the Mayor's office.

Take a listen.


Our guest

Sheri Chaney Jones, CEO & Founder, SureImpact, Inc.


"Three types of data will help you tell a very effective impact story: what did you do, how well did you do it, and how are people better off?"

– Sheri Chaney Jones, CEO & Founder, SureImpact, Inc.


Resources mentioned in this episode  

Impact & Excellence: Data-Driven Strategies for Aligning Mission, Culture and Performance in Nonprofit and Government Organizations by Sheri Chaney Jones

Leap of Reason: Managing to Outcomes in an Era of Scarcity Paperback by Mario Morino

Nonprofit Technology Conference


Connect with our guest online

InstagramFacebookLinkedin / Website / Email


Thank you to our sponsor

Thank you to our friends at Bloomerang for being a sponsor of The Intentional Fundraiser podcast.

Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions.

Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.



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61. Fundraising for Introverts

60. Mastering the Art of Telefundraising

59. Elevate Your Nonprofit: Building a Next Level Organization

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