44. How Prospect Research Can Help Generate Extraordinary Fundraising Results



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About this episode

Investing in prospect development is crucial for long-term fundraising success.

In this episode of The Intentional Fundraiser podcast, Regina Alhassan, CEO at ResearchPRO, emphasizes the importance of allocating appropriate resources to prospect research to generate extraordinary fundraising results.

She also shares her insights on connecting donors' values to your mission.

Take a listen.


Our guest

Regina Alhassan, CEO, ResearchPRO


"Prospect development professionals generate or identify at minimum 75% of new and increased gifts."

– Regina Alhassan, CEO, ResearchPRO


Resources mentioned in this episode  

TEDx: Money. Black People. Philanthropy by Regina Alhassan

We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power Hardcover by Rachel Rodgers

Association of Professional Researchers for Advancement (APRA)

Association of Professional Researchers for Advancement (APRA) Body of Knowledge

Ohio Prospect Research Network

Nonprofit Storytelling Conference



Connect with our guest online

InstagramFacebookLinkedin / YouTubeWebsite / Email


Thank you to our sponsor

Thank you to our friends at Bloomerang for being a sponsor of The Intentional Fundraiser podcast.

Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions.

Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.



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