43. Find Your Red Thread for Fundraising Success with Tamsen Webster



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About this episode

Building stories that scale ensures they remain flexible and relatable in diverse situations or contexts, thereby fostering a deeper connection with the audience. 

This method allows organizations to use tailored messaging while still upholding their core principles.

In my insightful conversation with Tamsen Webster, she emphasizes the importance of scalable stories as a vehicle for maintaining and conveying an organization's core message. 

By focusing on adaptability and consistency, Tamsen advocates for narratives that can cater to a particular situation without losing sight of the organization's core principles.

Your red thread ties it all together. Listen now to hone your fundraising messaging strategies!

Take a listen.


Our guest

Tamsen Webster, Founder and Chief Message Strategist, Find The Red Thread


"We gotta be thinking about what's coming next and how can we help people get there."

– Tamsen Webster, Founder and Chief Message Strategist, Find The Red Thread


Resources mentioned in this episode  

Find Your Red Thread: Make Your Big Ideas Irresistible Paperback by Tamsen Webster

Thinking, Fast and Slow Paperback by Daniel Kahneman

Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence by Tim David

Reinvention Academy, founded by Dr. Nadya Zhexembayeva




Connect with our guest online

Twitter / InstagramFacebookLinkedin / YouTubeWebsite / Email


Thank you to our sponsor

Thank you to our friends at Bloomerang for being a sponsor of The Intentional Fundraiser podcast.

Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions.

Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.



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