41. Unlocking the Power of Prospect Research with Helen Brown



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About this episode

In this episode of The Intentional Fundraiser Podcast, I talk with Helen Brown, President of The Helen Brown Group, a fundraising intelligence consulting firm based in Watertown, Massachusetts.

In 2021 Helen founded DAFinitive™, a research resource for donor-advised funds. Helen is co-author of the book, Prospect Research for Fundraisers; the essential handbook (Wiley).

She is a past board member and longtime volunteer for both Apra (Association of Prospect Researchers for Advancement) and NEDRA (that’s the New England Development Research Association), and a frequent speaker for Apra and its chapters as well as other fundraising professional associations.

Helen is a Special Advisor on Fundraising to the board of The North American Foundation for the University of Manchester, and a Fellow of the Royal Society for Arts & Manufactures (RSA) in London.

Helen received The Ann Castle Award, awarded by New England Development Research Association (NEDRA) for service to the prospect research community in 2006, and the Apra Distinguished Service Award in 2017.

In this episode, we discuss:

  • What's the impact of prospect research on nonprofits?
  • The only searchable database to help nonprofit professionals find information about donor-advised funds
  • What does successful prospect research look like?

We go into a lot more detail in my latest episode, 'Unlocking the Power of Prospect Research with Helen Brown!"

Take a listen.


Our guest

Helen Brown, The Helen Brown Group LLC


"To be able to give an organization the kind of information they really need, you need to understand the context within the prospect works."

- Helen Brown, The Helen Brown Group LLC


Resources mentioned in this episode  


Prospect Research for Fundraisers: The Essential Handbook (AFP) by Jennifer J. Filla and Helen E. Brown

Good Asking: The Role of Research in Efficient, Effective & Enjoyable Fundraising



Connect with our guest online

Twitter  FacebookLinkedin / Website / Email


Thank you to our sponsor

Thank you to our friends at Bloomerang for being a sponsor of The Intentional Fundraiser podcast.

Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions.

Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.



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62. Fearless Fundraising & Leadership Lessons

61. Fundraising for Introverts

60. Mastering the Art of Telefundraising

59. Elevate Your Nonprofit: Building a Next Level Organization

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