21. The How & Why of Using Artificial Intelligence in Your Nonprofit



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About this episode

In this episode of The Intentional Fundraiser, I’m delighted to be talking with Michael Gorriarán (Gorr-rea-RON). Michael is the President of Arjuna Solutions.

They are an artificial intelligence technology company, that enables nonprofits to meet their donors where they are:

  • To gain insights into donor sentiment and affinity based on their behaviors
  • And then ensuring this knowledge is directly translated, so you can ask for the right gift value, for the right impact area, at the right time.
  • Helping us raise more money, at a lower cost, and saving us precious time.

Prior to joining Arjuna Solutions, Michael served in executive roles in the global technology sector for more than 30 years, with companies like Microsoft, Xerox, and other early-stage, high-growth business ventures.

Michael holds an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University, and a bachelor’s degree in Marketing, with concentrated studies in Economics and Spanish, from the University of Rhode Island.

He is an avid distance runner, outdoor enthusiast, and active parent of two with his wife Kris. Michael was also the Chairman of the Board of the Oregon Council for Hispanic Advancement.


Our guest

Michael Gorriarán, President, Arjuna Solutions


"The question is how do you find the donor precisely where they exist in their sentiment toward the nonprofit? And do you know when to ask and how much to ask? That's where behavioral economics modeling comes in."

- Michael Gorriarán, President, Arjuna Solutions


Links mentioned in this episode 

5 Ways Fundraisers Can Beat Inflation


Book mentioned in this episode

Principles: Life and Work


Connect with our guest online

TwitterLinkedin / Website 


Thank you to our sponsor

Thank you to our friends at Bloomerang for sponsoring this episode of The Intentional Fundraiser.

Learn why Fundraisers love using Bloomerang and grab your copy of the 13 Lucky Year-End Fundraising Tips ebook.

It's not too early to start developing a strategy for the end of 2022. Give yourself ample time to plan all the elements of your year-end campaign. Campaigns take time. Early planning can benefit your organization and set you up for year-end success.

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62. Fearless Fundraising & Leadership Lessons

61. Fundraising for Introverts

60. Mastering the Art of Telefundraising

59. Elevate Your Nonprofit: Building a Next Level Organization

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