12. Going International

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About this episode

Today on The Intentional Fundraiser Podcast, I’m talking with Daryl Upsall.

Daryl is the President of Daryl Upsall International Consulting & Daryl Upsall International Recruitment. He’s been working in nonprofit fundraising for nearly forty years.

Based in Madrid, Daryl has 38 years working with over 240 non-profits in 70 countries. Known for his leadership and innovation, pioneering digital fundraising a co-creator of face to face fundraising during the 1990s when leading Greenpeace International fundraising worldwide.

Daryl has spoken at conferences in 32 countries and writes for the leading non-profit journals. He is a Fellow of the UK Chartered Institute of Fundraising and former Vice-Chair, the Association of Fundraising Professionals.

In this episode, Daryl is talking about "Going International" as a fundraiser.

Our guest

Daryl Upsall, President, Daryl Upsall International Consulting

"There was a phrase I used to use always, 'If you're going to work internationally, you've got to be able to smell the dirt.'"

- Daryl Upsall, President, Daryl Upsall International Consulting

A quick peek

Daryl Upsall: I was driven by passion, and I think music creates passion. Causes create passion. I've been lucky enough to work in development issues, women's rights issues, HIV AIDS, greenpeace and the environment issues as an employee, as you were, and you can't work for those without being passionate. And I think when you're passionate, that fuels your fundraising.

Tammy Zonker: Absolutely. I could not agree more. So, Gerald, you have really built this nearly 40-year career in international fundraising, consulting and recruitment. And I consider you the expert on what it means to work in the international space.

Tammy Zonker: I think that all of my fundraising experience has been based in the U.S. Working for causes that are delivering mission changing lives in the U.S. But I have worked with clients who are U.S. Based or headquartered, raising funds locally and abroad to serve missions locally and abroad. And I think that one of the challenges that they often encounter is for my U.S.-based donors, how do I take them to the mission?

Daryl Upsall: We would bring beneficiaries from the countries where we're working and have them speak to church groups, have them speak to women's organizations, have them share their experience of what life is in Nicaragua, Salvador or Guatemala, which was the region I started really working in. And with, or there would be volunteer brigades doing work out there.

Tammy Zonker: What book do you recommend our audience and why?

Daryl Upsall: I recommend a book called Relationship Fundraising by Ken Burnett. It was the first biggest selling fundraising book in history. And my good friend Ken wrote it quite early. You might find me quoted in there. I think it started in the late 80's, and it was the first book that really focused on the donor, not the process. It was all about listening to the donor and creating relationship lifetime value. It's a beautiful book and if you read that, you'll read the second one.

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