1-1-1: Successfully Engage Your Board Members in Fundraising



1 lesson from me

Are you sometimes frustrated by board members who make well-intentioned commitments, but don't follow-through? Will you consider the possibility that we (development staff) may be part of the problem? 

Here are five ways you can remove the barriers to successful board engagement in fundraising:

  1. Face the truths about why some board members resist fundraising
  2. Ditch the cookie-cutter approach to board fundraising by equipping and exciting board members to share their unique skills and talents
  3. Understand the top 5 things board members can do to support fundraising efforts
  4. Create a “must do” and a “board member choice” menu of activities
  5. Create a success dashboard to inspire and recognize board member engagement

In the full, on-demand 60-minute class, "Successfully Engage Your Board Members in Fundraising," that I created for Growth members in my Fundraising Transformers community, I take a deeper dive into each of these five steps. I also provide helpful insights about the problem with setting a board-minimum gift value, how to ditch the cookie-cutter approach to board engagement in fundraising, creating a menu of board engagement activities, and creating a success dashboard to inspire and recognize board members.

CFRE Credits: 1.0 


1 quote from someone else

“You must never lose sight that your organization is in the business of changing lives or saving lives.”

Source: Jerold Panas, Fundraising Legend & Author


1 question for you

As you know, we believe that a high tide raises all boats.

To help other fundraising pros who want to build or strengthen their legacy giving program, what are some of the ways you successfully engage your board members in fundraising?

To share your thoughts and suggestions, reply to this email or tweet me @tammyzonker.


Keep transforming your fundraising,
Tammy Zonker
Fundraising Strategist, Keynote Speaker, & Certified AFP Master Trainer
Recognized as one of America's Top 20 Fundraising Experts
Creator of the Fundraising Transformers Community


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