eCourse Instructed by Tammy Zonker & R. Trent Thompson

How To Build A Multichannel Year-End Campaign That Raises A Lot More Money!

Read more to learn how you can get this eCourse for FREE!

It's after Labor Day. Are you wondering how you will take your year-end fundraising campaign results to the next level? 

Whether you’re a one-person development operation or part of a fundraising or marketing team, the pressure to increase contributions every year can be stressful. And it can be overwhelming to do alone. ​If you're ready to raise a lot more money with your year-end fundraising campaign, then our eCourse "How To Build A Multichannel Year-End Fundraising Campaign That Raises A Lot More Money!" is for you. You don’t have to do this alone.

In my 5-module, self-paced, video eCourse, we (Tammy Zonker and R. Trent Thompson) show you how to plan, build, and manage your year-end multichannel campaign, step-by-step from start to finish using our award-winning “how-to” strategies. We'll also take you behind the scenes on some of our most successful campaign case studies. And, we give you 19 downloadable tools, templates and step-by-step planning worksheets ($3,795 value) to help you build and manage a successful year-end campaign!

 

The price of this eCourse is only $249. But, you can get it for FREE along with all 19 downloadable tools and step-by-step templates when you join my monthly Fundraising Transformers membership for just $1 to start! 

 


This eCourse is instructed by Tammy Zonker, recognized as one of America's Top 25 fundraising experts, and R. Trent Thompson, an award-winning brand and marketing strategist who works exclusively with nonprofit organizations.


 

BUY ECOURSE ONLY FOR $249 JOIN FUNDRAISING TRANSFORMERS & GET ECOURSE FREE

"We hired Tammy and Trent for our 2017 Holiday campaign…best decision we could have made. Through a new targeted and multichannel approach, our campaign revenue more than tripled. Our average gift went from $87 to $176, and the number of donors increased from 315 the previous year to over 800, including 56 brand new donors! Tammy and Trent coached us through the entire process and created materials that provoked emotion and call to action; our results speak for themselves!"

Kelly McPherson
Michigan Masonic Charitable Foundation

What’s the curriculum?

There are ​5 self-paced video modules, plus a comprehensive array of interactive tools, templates and step-by-step planning worksheets to help you take your multichannel year-end campaign results to the next level.

Module 1: Establish Data-Informed Campaign Goals

In Module 1, you will be empowered to set campaign goals with confidence. By leveraging our process, best practice guidelines and your data – you will be equipped to establish campaign goals and a budget to maximize your net revenue potential.

Module 2: Create Compelling Messaging

In this module, you’ll learn how to craft compelling and personalized messaging that inspires renewed and increased giving. Also, you’ll mine your database to identify giving patterns and donor preferences to inform your messaging further.

Module 3: Develop Your Campaign Theme & Engagement Strategy

In this module, you’ll learn how to apply key strategies and tools to help you build a consistently powerful multichannel themed fundraising campaign. From testing and segmentation to organizational alignment and donation page optimization, we’ll share a comprehensive approach to the steps you need to build an integrated campaign that connects with your generational donors and achieves your fundraising goals.

Module 4: Build & Manage Your Multichannel Campaign

​In this module, you’ll put all the pieces together for both your year-end fundraising and GivingTuesday campaigns. You’ll create all of the campaign elements including your direct mail appeal and corresponding email series, social media posters, custom donation page, shareable content for those who will help promote your year-end campaign. You’ll learn how to consistently apply your theme and message across all touchpoints of your campaign. The outcome of this module will be the assembly of your compelling messaging, powerful imagery, and impact statements into a themed, multichannel campaign that inspires higher levels of giving.

Module 5: Campaign Success Measures, Challenge Gift & Post-Gift Gratitude

​In this module, we’ll show you how to measure and report the success of your campaign to your organization’s leadership and board. Also, we’ll focus on ensuring your year-end giving campaign donors know their gifts are appreciated and are making a difference. Gratitude and impact, being the two biggest drivers of donor retention.

We’ll help you create a powerful multichannel campaign with compelling messaging and stories that will inspire donors to give generously. We’ll help you build a campaign that rises head and shoulders above other appeals competing for the same dollars. We’ll help you optimize your direct mail and email appeals, donation pages, social media content, and calls-to-action to increase dollars raised.

BUY ECOURSE ONLY FOR $249 JOIN FUNDRAISING TRANSFORMERS & GET ECOURSE FREE

"After a two day visit to the Crisis Center of Tampa Bay, Tammy prepared a 60-page report detailing our many strengths and opportunities for improvement. Her report is now our road map to sustainable funding. I would heartily recommend her anytime an organization is looking to take a good fundraising program and make it extraordinary."

David Broughton
President & CEO - Crisis Center, Tampa FL

What else do you get?

Our secret sauce recipe for creating award-winning year-end campaigns

Guidance establishing your campaign plan and goals

​Determine how much revenue you should expect to raise

How to renew recently lapsed donors

Tactics for how to inspire current donors to increase their gift values

Determine which fundraising channels are right for you

How to leverage social media, online giving and Giving Tuesday

Create shareable content to be used by your staff, board and loyal supporters to help promote your campaign (i.e., pre-written social posts, images, video)

Create your campaign theme and messaging

How to make your message both compelling and urgent

What to look for when selecting images for your appeals

How to get beyond the fundraising letter, and make your appeal irresistible

Learn how to craft your story to inspire action

How to attract younger audiences to your mission

​How to secure a challenge match gift to skyrocket fundraising results

​Create campaign themed gift letters for expressing your gratitude to donors for their year-end generosity

​How to engage board members in the donor acknowledgment process

How to keep your campaign on track using our custom calendar that helps you manage your entire campaign from start to finish

Meet Your Instructors

Tammy Zonker

Recognized as one of America's Top 25 Fundraising Experts, Tammy is an inspiring international speaker and trainer in the discipline of transformational philanthropy. She has trained, coached and led nonprofit teams to raise more than a half-billion dollars including a single gift of $27.1M. Tammy moved to Detroit in 2008 determined to successfully raise money in the most challenging economy in the U.S. and has turned those experiences into strategies, tools, and processes for skyrocketing fundraising results in any economy. When she's not speaking at conferences or fundraising, she's leading webinars, e-courses, private workshops, and retreats or hosting private “Let’s Do Lunch” live video chats.

R. Trent Thompson

R. Trent Thompson is an award-winning marketer and Founder of Thompson & Company, a strategic brand, design, and communications firm working exclusively with nonprofit organizations. Using research, facts, and data, they blend expertise with innovation to empower nonprofit brands to realize their full potential. Trent is an expert in building successful, award-winning omnichannel fundraising and awareness campaigns. When not rebranding nonprofits, building innovative campaigns or speaking at industry conferences, you can find Trent sharing snackable brand and marketing insights on his BADASSFORGOOD podcast.

If you’re ready to improve your year-end campaign fundraising results, ​enroll now​!

Are you wondering how to take your year-end fundraising campaign to the next level? Whether you’re a one-person development operation or part of a fundraising or marketing team, the pressure to increase contributions every year can be stressful. And it can be overwhelming to do alone. ​If you're ready to take your year-end fundraising campaign to the next level, and raise a lot more money, then this eCourse is for you! You don’t have to do this alone.

Exclusive Bonuses

BONUS 1

19 Templates & Step-by-Step Planning Worksheets

You'll use the exact same tools, templates, planning worksheets and proven "how-to" strategies we use to build successful year-end campaigns for clients.

BONUS 2

Join our private Facebook Group

Immediately after ​enrolling in this e​Course, you’ll receive an invitation to join our private Facebook group for eCourse participants only. There you can ​ask Tammy & Trent your campaign questions as well as exchange ideas and share inspiration with the others taking the eCourse.

BONUS 3

Lifetime Access to this eCourse

And if that’s not exciting enough, you’ll receive lifetime access to this online eCourse and all downloadable tools, templates & step-by-step planning worksheets ($3,795 value). 

"Tammy is one of the most personable, inspiring and knowledgeable professionals in the field of fundraising training and major donor development. Tammy naturally demonstrates why donors love her and why organizations can accomplish endless results if you champion the cause and take time to get to know donor desires. I highly recommend Tammy Zonker."

Kelly Olsen Hutchinson
Director of Development & Community Relations, Salvation Army - Louisville, KY

Pricing Options

Select your pricing option and get instant access to the 5-module eCourse "Build A Multichannel Year-End Campaign That Raises A Lot More Money!" You'll get the exact same 19 tools, templates and step-by-step planning worksheets ($3,795 value), and LIFETIME ACCESS to this eCourse and its tools.

BUILD A MULTICHANNEL YEAR-END CAMPAIGN THAT RAISES A LOT MORE MONEY!

$249

ONE-TIME FEE (LIFETIME ACCESS)

5-Module, Video-Based Step-by-Step Instruction

Get Exact Same Tried-and-Proven “How-To” Strategies Used by Tammy & Trent for Successful Campaigns

19 Tools, Templates & Planning Worksheets ($3,795 value)

Real-Life Case Studies from Highly Successful Year-End Campaigns

LIFETIME Access to the Tools, Templates, & Planning Worksheets in this eCourse

Access to Our Exclusive, Invite-Only Facebook Group to Ask Questions and Exchange Ideas with Others

Instructed by Tammy Zonker, Recognized As One of America's Top 25 Fundraising Experts, and R. Trent Thompson, An Award-Winning Brand and Marketing Strategist

GET ACCESS NOW

ECOURSE + MONTHLY FUNDRAISING TRANSFORMERS MEMBERSHIP

$1

$1 TO START; $49/MONTH THEREAFTER

You'll get the Build A Multichannel Year-End Campaign That Raises A Lot More Money! eCourse. AND, you'll also get all the benefits of being a monthly member of Tammy Zonker's Fundraising Transformers, which include:

Get LIVE Fundraising Training Each ​Month With Tammy Zonker

Access to Tammy's Fundraising Transformers' Private Facebook Group

Join Tammy's "Let's Do Lunch!" LIVE Each Month to Talk About What You're Working On, Struggling With, and Excited About

Receive Tammy's Fundraising Newsletter: The Transformist

24/7 Access to Fundraising Courses and Downloadable Tools to Help Transform Your Fundraising

Discounted Pricing On Tammy's Webinars, eCourses, and Other Juicy Tools & Resources

JOIN TODAY
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.