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Build A Multichannel Year-End Campaign That Raises A Lot More Money!

Want to blast through your year-end fundraising goals? Register for this course!

This course is instructed by Tammy Zonker, recognized as one of America’s Top 25 fundraising experts and R. Trent Thompson, an award-winning, Fortune 500 brand, and marketing strategist.

In this five-module, self-paced, video-based e-course, Tammy & Trent show you how to plan, build, and manage your year-end multichannel campaign, step-by-step from start to finish using their award-winning “how-to” strategies. They also take you behind the scenes on some of their most successful campaign case studies. And, they give you 19 mouth-watering downloadable templates and tools ($3,795 value) to help you build and manage your campaign.

“We hired Tammy and Trent for our 2017 Holiday campaign…best decision we could have made. Through a new targeted and multichannel approach, our campaign revenue more than tripled. Our average gift went from $87 to $176, and the number of donors increased from 315 the previous year to over 800, including 56 brand new donors! Tammy and Trent coached us through the entire process and created materials that provoked emotion and call to action; our results speak for themselves!”

— Kelly McPherson, Michigan Masonic Charitable Foundation

What’s the curriculum?

There are five modules, plus a juicy array of comprehensive templates and planning worksheets to help you build your successful multichannel year-end fundraising campaign.

Here’s an overview of all the goodies available to you through our online course.

Module 1: Establish Data-Informed Campaign Goals

In Module 1, you will be empowered to set campaign goals with confidence. By leveraging our process, best practice guidelines and your data - you will be equipped to establish campaign goals and a budget to maximize your net revenue potential.

Module 2: Create Compelling Messaging

In this module, you’ll learn how to craft compelling and personalized messaging that inspires renewed and increased giving. Also, you’ll mine your database to identify giving patterns and donor preferences to inform your messaging further.

Module 3: Develop Your Campaign Theme & Engagement Strategy

In this module, you’ll learn how to apply key strategies and tools to help you build a consistently powerful multichannel themed fundraising campaign. From testing and segmentation to organizational alignment and donation page optimization, we’ll share a comprehensive approach to the steps you need to build an integrated campaign that connects with your generational donors and achieves your fundraising goals.

Module 4: Build & Manage Your Multichannel Campaign

In this module, you’ll put all the pieces together for both your year-end fundraising and GivingTuesday campaigns. You’ll create all of the campaign elements including your direct mail appeal and corresponding email series, social media posters, custom donation page, shareable content for those who will help promote your year-end campaign. You’ll learn how to consistently apply your theme and message across all touch points of your campaign. The outcome of this module will be the assembly of your compelling messaging, powerful imagery, and impact statements into a themed, multichannel campaign that inspires higher levels of giving.

Module 5: Campaign Success Measures, Challenge Gift & Post-Gift Gratitude

In this module, we’ll show you how to measure and report the success of your campaign to your organization’s leadership and board. Also, we’ll focus on ensuring your year-end giving campaign donors know their gifts are appreciated and are making a difference. Gratitude and impact, being the two biggest drivers of donor retention.

We’ll help you create a powerful multichannel campaign with compelling messaging and stories that will inspire donors to give generously. We’ll help you build a campaign that rises head and shoulders above other appeals competing for the same dollars. We’ll help you optimize your direct mail and email appeals, donation pages, social media content, and calls-to-action to increase dollars raised. 

What do you get?

By completing the five-module, self-paced online course and homework, you will have created your entire year-end multichannel fundraising campaign. You’ll get all this and a bag of *potato chips: 

  • our secret sauce recipe for creating award-winning year-end campaigns
  • guidance establishing your campaign plan and goals
  • determine how much revenue you should expect to raise
  • how to renew recently lapsed donors
  • tactics for how to inspire current donors to increase their gift values
  • determine which fundraising channels are right for you
  • how to leverage social media, online giving and Giving Tuesday
  • create shareable content to be used by your staff, board and loyal supporters to help promote your campaign (i.e., pre-written social posts, images, video)
  • create your campaign theme and messaging
  • how to make your message both compelling and urgent
  • what to look for when selecting images for your appeals
  • how to get beyond the fundraising letter, and make your appeal irresistible
  • learn how to craft your story to inspire action
  • how to attract younger audiences to your mission
  • how to secure a challenge match gift to skyrocket fundraising results
  • create campaign themed gift letters for expressing your gratitude to donors for their year-end generosity
  • how to engage board members in the donor acknowledgment process
  • how to keep your campaign on track using our custom calendar that helps you manage your entire campaign from start to finish
  • *Potato chips don’t ship well, so only Detroit based participants will receive a bag of locally manufactured Better Made (TM) potato chips. We hope non-Detroiters understand.

Get your questions answered in our private Facebook Group

Immediately after registering for this course, you’ll receive an invite to join the private Facebook group for this course. There you can post your questions for Tammy & Trent and exchange ideas with the others taking the course.

And if that’s not exciting enough, you’ll receive LIFETIME ACCESS to this online course.

If you’re serious about blasting through your year-end fundraising goals, register now!

What People Are Saying:

Tammy's session at the Fundraising Ireland National Conference scored #1 out of the 25 presentations we hosted. She was inspiring and engaged our delegates powerfully. I whole-heartedly endorse her speaking ability.

Scott Kelley, ​Interim Chief Executive Officer, Charities Institute Ireland, Dublin, IRE

Tammy Zonker is at the top of her game. She is an accomplished speaker who can enchant an audience with her professionalism and charisma. And, she's a masterful, expert fundraiser. You don't often have those two qualities in the same person. She's terrific, and fun to work with too!

Gail Perry, ​Fired Up Fundraising, Philanthropy Expert, Speaker & Author

I have worked with Tammy many times over the past 8 years, as she has coached many non-profit organizations I am involved with. She is the best! She is a skilled professional who is conscientious, astute, personable, and compassionate. She is an invaluable resource to any organization who is working to achieve sustainable funding.

Cathy Smith, ​Owner, PAR, Inc. & Nonprofit Board Member, Tampa, FL

After ten years of working in the non-profit sector, I thought I had a good handle on fundraising. It's all about relationships, right? Well, yes, but there's so much more to it. Tammy Zonker showed me that! Over her two days working with the staff and Board at Positive Tomorrows, she helped me recognize the value of creating relationships that go beyond the surface - beyond the normal, beyond the donation.

Joshua Beasley, ​Director of Development - Positive Tomorrows, Oklahoma City, OK

Tammy is one of the most personable, inspiring and knowledgeable professionals in the field of fundraising training and major donor development. Tammy naturally demonstrates why donors love her and why organizations can accomplish endless results if you champion the cause and take time to get to know donor desires. I highly recommend Tammy Zonker.

Kelly Olsen Hutchinson, ​Director of Development & Community Relations, Salvation Army - Louisville, KY

If there are two speakers and one is Tammy Zonker, I go to hear Tammy. If there are 50 speakers and one is Tammy, I go to hear Tammy. Her work is SO clever. Her results are SO exceptional. She always inspires me. And she is always worth my time.

Tom Ahern, Donor Communications Expert, Speaker & Author