2. About Your Case for Support
Today we’re talking about your Case for Support. A critically important tool in every organization’s fundraising toolkit.
Fundraising legend, Jerry Panas had a lot to say about the Case for Support.
“People give to the magic of an idea.”
“People give to audacious dreams.”
Of course, Jerry Panas was an internationally recognized leader and best-selling author in the field of fundraising and philanthropy. He passed in 2018 at the age of 89. But his legacy and influence are alive and well.
A case for support, in its simplest form, is a philanthropic investment prospectus. A document that tells prospective donors or supporters (if you prefer) what your nonprofit organization hopes to accomplish with the donor’s philanthropic gifts.
A case for support may be for capital or a capacity-building campaign.
It could be for a special project.
It could be a case for support to sustain your day-to-day operations and delivery of your core services.
A well-written case for support must answer the following questions:
- What you do and why it matters (in a compelling and emotional manner)
- Why are you the organization to address this matter?
- Why now?
- Why me? (your potential or probably donor)
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