Free Training

2. About Your Case for Support


Today we’re talking about your Case for Support. A critically important tool in every organization’s fundraising toolkit. 

Fundraising legend, Jerry Panas had a lot to say about the Case for Support.

“People give to the magic of an idea.”

“People give to audacious dreams.”

Of course, Jerry Panas was an internationally recognized leader and best-selling author in the field of fundraising and philanthropy. He passed in 2018 at the age of 89. But his legacy and influence are alive and well.

A case for support, in its simplest form, is a philanthropic investment prospectus. A document that tells prospective donors or supporters (if you prefer) what your nonprofit organization hopes to accomplish with the donor’s philanthropic gifts.

A case for support may be for capital or a capacity-building campaign.

It could be for a special project.

It could be a case for support to sustain your day-to-day operations and delivery of your core services.

A well-written case for support must answer the following questions:

  1. What you do and why it matters (in a compelling and emotional manner)
  2. Why are you the organization to address this matter?
  3. Why now?
  4. Why me? (your potential or probably donor)


Click HERE to read highlights, full transcript, links and resources mentioned in this episode.


Rate and review on Apple Podcasts

“I love Tammy and The Intentional Fundraiser Podcast👈 If that sounds like you, please consider rating and reviewing my show! This helps me support more fundraisers — just like you — become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you liked most about this episode or about our podcast in general.

Subscribe to this podcast

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Subscribe now!

Connect with Tammy Zonker on social

You can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.

We can help you take your fundraising results to the next level

To get started, learn more about joining our exclusive Fundraising Transformers community.